I can't say that's unexpected-the building got rebranded years ago, and really names like Radeon were probably just as valuable. It's amazing-ATI always made awesome hardware, and terrible software, going all the way back to their TV tuner boards. Those things could do amazing stuff if the software only worked on them (which it never did).
Is it an atom? No, it's multiball! Complete MAACA-Wacko!
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I always preferred AMD over Intel. Not sure why, perhaps because any Intel processors I have owner were a POS. The Phenom Quad I'm currently running is smokin' fast.
Rebranding is just part of the corporate aquisition world, and really isn't news to anyone except marketing people.
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