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"I think it's tragic," said Roger Sharp, director of marketing for WMS Gaming, formerly Williams, once a leader in pinball and video games, now a leader in slot machines. "This is part of our culture. And the arcade industry has always prided itself on being recession proof. But, then, this has never been an industry full of brain surgeons. For years they didn't have to do a lot of work to get customers, then when they were faced with competition, they lost them. It's pathetic."